Sunday, March 22, 2009

Sign, Sign, Everywhere (?) a Sign

Flossmoor's stringent signage requirements seem to eroding. And none too soon.

At the February 23rd Village Meeting, the board voted to allow CVS to build a 15 foot sign. If CVS can erect a 15 foot sign, why can't Flossmoor Commons erect a 7 foot sign?

Last fall, I was in the parking lot of Olympia Square when an elderly women drove up and asked me "Where is the Kingsbury Pancake House?" She was to meet friends for breakfast and couldn't find the restaurant. I pointed across Vollmer Road, and that's when it hit me.....Flossmoor Commons doesn't have a "real sign", one at the corner of the complex that would actually invite people to shop, dine, and spend their money. Together, we spied Kingsbury's lettering on the side of the building and I sent our village's visitor on her way.

Don't we owe all Flossmoor businesses equal treatment? Or at least equal consideration?

If multiple businesses bring multiple concerns, I'm convinced some enterprising designer can whip up an acceptable sign that accommodates the chance that a business not be around forever. But then...if someone could actually find their way to buy a Subway sandwich, a plate of Pad Thai, or even get a manicure, perhaps a business maybe around longer.

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